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Creating a newsletter with a professional appearance is the best way to reach out to others about news and updates. Important little details that add style and tact is what makes a professional newsletter. Incorporate the following content into your newsletter for a professional appearance:
Headlines- Create headlines that are short and catchy for each article in your newsletter.
End Signs - At the end of articles put a little mark of your choice signifying it is the end of the article. This lets readers know that they should not look to continue the article on other pages. You can do a small circle, square, star, heart - any shape you want. You will notice end signs at the end of articles in professionally published magazines and newsletters as well.
Pull quotes- Chose an important line of text from an article and write it in a separate bordered text box in larger font and embed it within your article. Have the article text wrap around the new text box as it would an illustration or photo. This helps to break the article up, making it easier to read. Pull quotes also pull the reader to read the whole article by letting them know at first glance what an article may cover.
Photos and graphs- It is important to include other types of illustrations in an newsletter to break up and demonstrate the text. Photos and graphs should further the reader's understanding of the article's topic. Make sure to include captions above, below or beside images to describe and source the graphics that you used.
Continuation Lines- For a longer article it is customary to divide it amongst 2 or more pages, with the beginning of the article on the first page with jumplines guiding the readers where to find the rest of the article on following pages. Jumplines appear in italicized words at the end of the first half of the article (i.e. continued on page 5) and again at the top of the continuation of the article (i.e. continued from page 1). Put the same headline above the second portion of the article that is above the first portion of the article to help your readers find the article they are looking for, known as continuation heads.
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