Gather all relevant information: product or offered services info, a bit about your business's history, goals, and nature, and contact info of your business.
Check out other professional business brochures for ideas. See what works for them, and how you can adjust and better your own.
Select a design program. You can download a Microsoft Office template to design the brochure, or use a special program such as PageMaker. You can also download brochure templates at www.hp.com/sbso/productivity/office/brochure.html or h10025.www1.hp.com/ewfrf/wc/acCategory?lc=en&cc=us&extcat=homeofficebusinesstemplates.
Make the cover page especially attractive. Compel the reader want to turn the page.
Keep it readable. Don't use all caps, but do capitalize titles. Use a clear, professional-looking font, not too small, but not too big.
Avoid clichés, but make sure you use keywords, such as save, money,new, free, results, easy, and guarantee.
Use a good amount of images and graphics in your design, but don't overdo it. You want your brochure to be attractive and eye-catching, as well as professional.
List the benefits and advantages of your product and/or services. Let the customer know what he stands to gain by working with you.
Don't forget to include your business address, website, and contact information on the second to last or last page of the brochure. If an interested party can't contact you, why waste a brochure?
Keep it clean and simple. Don't go overboard with crazy fonts or information crowding.
Proofread and then print. Select quality paper to print your brochures, and use color if possible.